Merchandising: Theory, Principles, And Practice Download Free (EPUB, PDF)
Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.Instructors, contact your Sales Representative for access to Instructor's Materials.
Paperback: 518 pages
Publisher: Fairchild Books; 3 edition (August 12, 2009)
Language: English
ISBN-10: 1563678268
ISBN-13: 978-1563678264
Product Dimensions: 7.3 x 1.3 x 9.2 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
Average Customer Review: 3.8 out of 5 stars See all reviews (6 customer reviews)
Best Sellers Rank: #431,064 in Books (See Top 100 in Books) #105 in Books > Business & Money > Processes & Infrastructure > Purchasing & Buying #148 in Books > Business & Money > Industries > Fashion & Textile #345 in Books > Business & Money > Industries > Retailing
I have read dozens of textbooks, guides, brochures, etc. on merchandising, and I found "Merchandising: Theory, Principles, and Practice" to be by far the most detailed. Where other books have stopped at a high level, this books dives deeper into details and provides the best overview of the merchandising function that I have found thus far.
The book was a poor condition
Fantastic has helped in my work. Every thing is clearer!What more can i say? God bless u Grace. Love alwalys
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