Fashion Branding Unraveled Download Free (EPUB, PDF)
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Paperback: 304 pages
Publisher: Fairchild Books; 1 edition (February 14, 2011)
Language: English
ISBN-10: 1563678748
ISBN-13: 978-1563678745
Product Dimensions: 7.3 x 0.7 x 9.1 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review: 4.4 out of 5 stars See all reviews (5 customer reviews)
Best Sellers Rank: #422,900 in Books (See Top 100 in Books) #145 in Books > Business & Money > Industries > Fashion & Textile #335 in Books > Business & Money > Industries > Retailing #836 in Books > Business & Money > Marketing & Sales > Advertising
This book by Kaled Hameide truly gives a complete and well-delivered overview of the process of fashion branding. The author explores the different concepts and strategies involved in the branding process in a way that is easy to understand and relate to. He also does an amazing job of posing questions and allowing the reader to understand the difficulties and challenges associated with the branding process. Considering the scope of the topic addressed, the delivery and progression throughout the book is easy to follow. The information is presented in a way that gives depth and contextualization for each of the areas discussed. The references he makes between chapters is very easy to follow and the knowledge presented in the book builds on itself.While most of the graphics and tables used were relevant to the topic, some (especially photos) did not necessarily illustrate the points that were made in the text. Dealing with a subject such as fashion branding of course lends itself to relevant exposure to the stylistic aspects of the industry. While creativity was certainly addressed well in the text, due to the heavy focus on the social, economic, and business concepts related to branding, the photos of high fashion advertisement and runway shows were more difficult to explain in those contexts. Fortunately, they do not detract from the subject as much as they occasionally seem superfluous.Hameide's writing style is easy to follow and well-developed. Some familiarity with the fashion industry is necessary to place a lot of examples in the proper context, but he also poses new ways to understand the branding process that even a seasoned veteran of the industry would find interesting.
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