Marketing Fashion: A Global Perspective Download Free (EPUB, PDF)
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
Paperback: 528 pages
Publisher: Fairchild Books (May 24, 2012)
Language: English
ISBN-10: 1609010787
ISBN-13: 978-1609010782
Product Dimensions: 7.9 x 1.3 x 10 inches
Shipping Weight: 3.6 pounds (View shipping rates and policies)
Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
Best Sellers Rank: #205,992 in Books (See Top 100 in Books) #56 in Books > Business & Money > International > Global Marketing #71 in Books > Business & Money > Industries > Fashion & Textile #172 in Books > Business & Money > Industries > Retailing
This was a required text for a class. I did find it to be a useful reference, but not planning on keeping it beyond the class.
Good price and quick elivery.
Great!
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