Retailing In Emerging Markets Download Free (EPUB, PDF)
Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. Instructors, contact your Sales Representative for access to Instructor's Materials.
Paperback: 352 pages
Publisher: Fairchild Books; 1 edition (June 23, 2011)
Language: English
ISBN-10: 1609011287
ISBN-13: 978-1609011284
Product Dimensions: 6 x 0.9 x 8.9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
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Best Sellers Rank: #183,689 in Books (See Top 100 in Books) #63 in Books > Business & Money > Industries > Fashion & Textile #146 in Books > Textbooks > Business & Finance > International Business #149 in Books > Business & Money > Industries > Retailing
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