Retailing Principles: Global, Multichannel, And Managerial Viewpoints
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What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

Hardcover: 592 pages

Publisher: Fairchild Books; 2 edition (March 15, 2013)

Language: English

ISBN-10: 1563677423

ISBN-13: 978-1563677427

Product Dimensions: 8.6 x 1.6 x 11.1 inches

Shipping Weight: 5 pounds (View shipping rates and policies)

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