Lean Customer Development: Building Products Your Customers Will Buy Download Free (EPUB, PDF)
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customer’s behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing products
Series: Lean
Hardcover: 240 pages
Publisher: O'Reilly Media; 1 edition (June 8, 2014)
Language: English
ISBN-10: 1449356354
ISBN-13: 978-1449356354
Product Dimensions: 1 x 6.2 x 9.2 inches
Shipping Weight: 8.8 ounces (View shipping rates and policies)
Average Customer Review: 4.6 out of 5 stars See all reviews (34 customer reviews)
Best Sellers Rank: #91,583 in Books (See Top 100 in Books) #42 in Books > Business & Money > Economics > Commerce #70 in Books > Business & Money > Industries > Retailing #130 in Books > Business & Money > Marketing & Sales > Customer Service
Look for more books in the series The Lean Series, curated by Eric Ries, is a collection of books written by the best people in the field, on topics that matter. The authors dive down into Lean Startup implementation-level details, providing readers with information they can immediately put to use.
LEAN: Lean Tools - 5S (Lean, Lean Manufacturing, Lean Six Sigma, Lean 5S, Lean StartUp, Lean Enterprise) (LEAN BIBLE Book 3) Lean Customer Development: Building Products Your Customers Will Buy LEAN: Lean Bible - Six Sigma & 5S - 3 Manuscripts + 1 BONUS BOOK (Lean Thinking, Lean Production, Lean Manufacturing, Lean Startup, Kaizen) Lean: QuickStart Guide - The Simplified Beginner's Guide To Lean (Lean, Lean Manufacturing, Lean Six Sigma, Lean Enterprise) Lean Six Sigma: and Lean QuickStart Guides - Lean Six Sigma QuickStart Guide and Lean QuickStart Guide (Lean Six Sigma For Service, Lean Manufacturing) Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know The Franchise Game: Discover The 7 Strategic Moves To Buying A Winning Franchise - How To Buy A Franchise - Franchising - How To Buy A Business (How To ... Types of Franchising You Can Buy Book 1) What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough Products and Services The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash Lean Six Sigma: The Ultimate Guide To Lean Six Sigma With Tools For Improving Quality And Speed! (Lean, Six Sigma, Quality Control) Lean Six Sigma: Value Stream Mapping: Simplified Beginner's Guide to Eliminating Waste and Adding Value with Lean (Lean, Six Sigma, Quick Start Beginner's Guide, Quality Control) Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level The Lean Design Guidebook: Everything Your Product Development Team Needs to Slash Manufacturing Cost (The Lean Guidebook Series) Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
