Content Chemistry: An Illustrated Handbook For Content Marketing Download Free (EPUB, PDF)
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
Paperback: 112 pages
Publisher: Orbit Media Studios, Inc; 2 edition (September 15, 2014)
Language: English
ISBN-10: 098833643X
ISBN-13: 978-0988336438
Product Dimensions: 8.5 x 0.3 x 9.8 inches
Shipping Weight: 0.3 ounces (View shipping rates and policies)
Average Customer Review: 4.8 out of 5 stars See all reviews (31 customer reviews)
Best Sellers Rank: #92,165 in Books (See Top 100 in Books) #46 in Books > Computers & Technology > Business Technology > Social Media for Business #70 in Books > Computers & Technology > Internet & Social Media > Social Media #71 in Books > Business & Money > Industries > Retailing
Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Content Chemistry: An Illustrated Handbook for Content Marketing” by Andy Crestodina.You’re probably aware that we’re in an era where marketers can bypass media gatekeepers such as paid advertising and the news media and speak directly to their customers on the Internet by producing their own content.This of course is why content marketing has had such a resurgence. I say resurgence because it’s not a new form of marketing necessarily. It’s just that for about the last 75 years, mass marketing through advertising and media relations worked. It worked beautifully as a matter of fact. But now people can avoid unwanted marketing messages and have much more control over what messages they receive.If your content is helpful, useful or entertaining you’ll get their attention and they’ll come to know, like and trust you.So there are a lot of businesses that are going back to content marketing, but there is a generation of marketers and businesspeople who are less familiar with how to get started with it in the age of the internet and social media. But fear not! If you are trying to get a handle on content marketing, from the trends down to the tactics, the book Content Chemistry is what you need.The book is extremely well researched and ingeniously presented. It includes clear explanations of things like search engine optimization, social media, and email marketing. The book, which is refreshingly concise, is laid out like a chemistry textbook and carries that narrative, but in a fun and informative way. For instance it includes the periodic table of content, which is worth the price of the book alone.
The Content Marketing Formula: Everything You Need To Know To Provide Real Value To Your Audience (Content strategy, Content SEO, Content Creation, Content Management, Copywriting) Marketing: Facebook Marketing For Beginners: Social Media: Internet Marketing For Anyone That Is New To Online Marketing (marketing strategy, network marketing, ... marketing analytics, marketing books 1) Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay Per Click Marketing, Email Marketing, Social Media Marketing and Content Marketing Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay per Click Marketing, Email Marketing, Content Marketing, Social Media Marketing Content Chemistry: An Illustrated Handbook for Content Marketing SEO: 2016: Search Engine Optimization, Internet Marketing Strategies & Content Marketing (Google Adwords, Google Analytics, Wordpress, E-Mail Marketing, ... Marketing, E-Commerce, Inbound Marketing) 99+ Best Free Internet Marketing Tools And Resources To Boost Your Online Marketing Efforts (SEO Tools, Social Media Marketing, Email Marketing, Content ... (Smart Entrepreneur Guides! Book 2) Seo: 2016: Search Engine Optimization, Internet Marketing Strategies & Content Marketing (Google Adwords, Google Analytics, Wordpress, E-Mail ... Marketing, E-Commerce, Inbound Marketing) Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing. Surviving Chemistry Workbook: High School Chemistry: 2015 Revision - with NYS Chemistry Reference Tables MCAT Chemistry and Organic Chemistry: Content Review for the Revised MCAT Affiliate Marketing: Learn to make crazy money with affiliate marketing today! A step-by-step online affiliate marketing system to make a lot more money ... Online Marketing, Affiliates programs) Network Marketing Success Blueprint: Go Pro in Network Marketing: Build Your Team, Serve Others and Create the Life of Your Dreams (Network Marketing ... Scam Free Network Marketing) (Volume 1) Affiliate Marketing: How To Make Money And Create an Income in: Online Marketing & Internet Marketing (Blog Promotion, Niche, Passive, Affiliate Business, ... Online Marketing For Beginners, Affiliates) Network Marketing : How To Recruit Prospect Step By Step From Newbies To Professional in network marketing: network marketing, multiple marketing, MLM, ... Step from Newbies to Professional Book 5) FaceBook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money (Facebook Marketing, Business Marketing, Social Media Marketing) Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less The Usborne Illustrated Dictionary of Science: A Complete Reference Guide to Physics, Chemistry, and Biology (Usborne Illustrated Dictionaries)
