File Size: 60153 KB
Print Length: 312 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: Peachpit Press; 1 edition (February 27, 2013)
Publication Date: February 27, 2013
Sold by: Digital Services LLC
Language: English
ASIN: B00BM5VV00
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Not Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #126,815 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #7 in Kindle Store > Kindle eBooks > Arts & Photography > Photography > Professional #9 in Kindle Store > Kindle eBooks > Arts & Photography > Photography > Lighting #16 in Kindle Store > Kindle eBooks > Education & Teaching > Higher & Continuing Education > College Guides
Light Right is an exceptional resource and teaching tool, among the best I've seen in the last 15 years. At this time, when roles and expectations are so much in flux, it is often difficult for students of photography to see their way forward. Thankfully, Joe Lavine and Brad Bartholomew have produced a comprehensive guide that, in an easily understandable way, can aid anyone wishing to learn what is most important in building a sustainable photographic life.Covering the business of photography from soup to nuts, this book explains, in simple terms, how to build success in this field; it's all about solving the problem. In creating a photograph, you seek to resolve the problem of expressing an idea to your audience. The photographer does this by first listening to the desired audience, and crafting a visual response intended to send the desired message. That task starts not with an object, but a simple truth; that lighting, and success, is a building process.Light Right isn't simply about how to create a well-lit image, but how to respond to the needs of your audience, be they galleries or ad agencies, buyers of fine art or buyers of art for commerce. As this book lays out, creating the image is only a small fraction of what goes into being a successful photographer. Building an audience is as important as building a successful image, and staying true to yourself is just as important as fulfilling your audiences expectations.To be a true success, one must begin by looking inward, by committing yourself to a code of ethics, and letting that code be your guide as you navigate through the wilderness of expectations and outcomes.
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