Org Design For Design Orgs: Building And Managing In-House Design Teams
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Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.You’ll discover:Why design’s role has evolved in the digital ageHow to infuse design into every product and service experienceThe 12 qualities of effective design organizationsHow to structure your design team through a Centralized PartnershipDesign team roles and evolutionThe process of recruiting and hiring designersHow to manage your design team and promote professional growth

File Size: 2974 KB

Print Length: 198 pages

Simultaneous Device Usage: Unlimited

Publisher: O'Reilly Media; 1 edition (August 22, 2016)

Publication Date: August 22, 2016

Sold by:  Digital Services LLC

Language: English

ASIN: B01KU8O23M

Text-to-Speech: Enabled

X-Ray: Not Enabled

Word Wise: Not Enabled

Lending: Not Enabled

Enhanced Typesetting: Not Enabled

Best Sellers Rank: #84,376 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #32 in Kindle Store > Kindle eBooks > Computers & Technology > Graphic Design #33 in Kindle Store > Kindle eBooks > Computers & Technology > Web Site Design #40 in Books > Computers & Technology > Graphics & Design > User Experience & Usability

The minute I started reading Org Design for Design Orgs, I couldn't tear my eyes from it. It was almost 2am when I found myself in the middle of chapter 7, and had to talk myself into getting some sleep.This book was so rich with personable, practical advice on how build design culture that I felt like I was in a cozy fireside chat with a design mentor. It was like listening to stories from someone who has lived through it all. Someone who could relate and empathize deeply with the issues I'm facing with my design organization, and give smart, actionable advice on how to proceed forward.I’m a designer and researcher at a startup that has been through many ups and downs in the past 2 years. Our design team has struggled with getting design recognition and getting research to be valued and integrated. We've had designers hit career ruts and stunted growth, and have had friction with aligning with leadership. This book covered all these issues in well organized manner, supported by clear diagrams and real world stories. If you work on or with an in-house design team, this book is an ABSOLUTE must-read.This truly is the book I wish I had since the beginning of my design journey. It’s the book I would reference with, write proposals and plans with, wallow in sorrow with, get uplifted with hope with. It confronts the reality of being an in-house designer straight on. I always have it with me at work, showing highlighted sections to my design manager, to product managers and engineers.It’s not only a book that I know will be useful throughout my career in design, it’s the greatest design mentor I could ever ask for, always in my back pocket.

A thorough and readable treatise on the importance of design to today's organizations as well as a practical, actionable guide to implementation. Case for change plus change plan. What else do you need? Nothing but action!

This is a great book on the topic.Design has considerably changed over the last decade and often teams are now fully integrated into the development cycle and are thus part of the development team.This books highlight how design teams can be organized to be efficient in this type of organizationss

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