Series: Simplicity: Design, Technology, Business, Life
Hardcover: 117 pages
Publisher: The MIT Press; First Thus edition (August 21, 2006)
Language: English
ISBN-10: 0262134721
ISBN-13: 978-0262134729
Product Dimensions: 5.4 x 0.6 x 8 inches
Shipping Weight: 10.6 ounces (View shipping rates and policies)
Average Customer Review: 3.5 out of 5 stars See all reviews (99 customer reviews)
Best Sellers Rank: #70,732 in Books (See Top 100 in Books) #14 in Books > Engineering & Transportation > Engineering > Industrial, Manufacturing & Operational Systems > Industrial Design > Products #45 in Books > Arts & Photography > Decorative Arts & Design > Industrial & Product Design #192 in Books > Engineering & Transportation > Engineering > Mechanical
I'm pretty fussy when it comes to purchasing books from . I have two conditions before purchasing any books. 1) It has to have a rating of more than 4 stars, 2) It cannot have a rating of 1. (Shows you the influential power of online word of mouth recommendation, 90% of consumers will buy based on recommendations from family and friends. This number does down to 70% for recommendations from strangers, which in my opinion is still high) However, since this was a required reading for my digital marketing class, " I drank the kool-aid".Having read other books written by Brian Solis, Larry Webber, Luke Williams and Chuck Martin in the last semester, I was expecting something amazing from John Maeda in "The Laws of Simplicity", especially since he is a Professor at MIT. Despite the weak reviews online from , I read the book with an open mind. I was even excited when I received it in the mail as the book was brilliantly designed. But as the old saying goes, "DO NOT JUDGE A BOOK BY IT'S COVER". Sad to say, I was disappointed with the book. The goal of the book is extremely worthwhile: to promote simplicity. It tries to do so in a small book, about 100 pages in small sized pages. However it is a major EPIC FAIL. Let me quickly take you through what I felt for each chapter.Chapter 1 + 2: Reduce + OrganizeMaeda takes you through the idea of SHE and how that by reducing and organizing the buttons on the Ipod will lead to success. While this chapter may be one of the better chapters, I personally feel it is another way of describing disruptive innovation. Innovation is creating products that make our life easier. Think of the the iPhone with its touch screen technology and its latest function Siri. Cars like Audi, Mercedes and BMW, start up with push of a button.
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