Hardcover: 580 pages
Publisher: Donning Co; First Edition edition (June 1997)
Language: English
ISBN-10: 0898659930
ISBN-13: 978-0898659931
Product Dimensions: 9 x 6.5 x 2.3 inches
Shipping Weight: 2.4 pounds
Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
Best Sellers Rank: #1,119,056 in Books (See Top 100 in Books) #217 in Books > Business & Money > Insurance > Business #24864 in Books > Textbooks > Business & Finance
I enjoyed reading this book, excellent to see the strategic management techniques used through USAA's history that paid off for continually increasing service to its members.
Athough this book was written fifteen years ago I just came across it and although there have been some changes in USAA since then it is still basically the same organization. I have been a USAA member for more than forty years and have to say that it is one of the most trustworthy and helpful organizations to which I've ever belonged. And when I mention USAA to other veterans they almost to a man (and woman) reply that they really respect the work done by it.I was glad to have the opportunity to read the history of this organization, built from the ground up by former members of the military.Scott Morrison
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