Paperback: 336 pages
Publisher: Plume (February 24, 2015)
Language: English
ISBN-10: 0142180955
ISBN-13: 978-0142180952
Product Dimensions: 5.3 x 0.7 x 8 inches
Shipping Weight: 8.6 ounces (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (105 customer reviews)
Best Sellers Rank: #60,249 in Books (See Top 100 in Books) #46 in Books > Business & Money > Investing > Analysis & Strategy #104 in Books > Business & Money > Personal Finance > Retirement Planning #170 in Books > Business & Money > Personal Finance > Budgeting & Money Management
INTRODUCTIONAs this book is primarily about a particular investing method, my review of the book is, in many ways, impossible to parse from my review of the method that is put forth by the book. This method is known as “The 3% Signal” and is aimed towards achieving roughly three-percent growth each quarter, much as the title might suggest. For readers familiar with Jason Kelly’s most popular book, The Neatest Little Guide to the Stock Market, you may recall there is a segment discussing an investment method with a small-cap fund that aims to achieve 3% per quarter. In a nutshell, Kelly’s latest book focuses on a more comprehensive and nuanced version of that plan.There are some upsides and downsides to this method, which I will get to in due time, but I will first discuss my thoughts on the book itself. As always, Jason Kelly has a writing style that is easy to follow, clear, and articulate. He’s a cool guy that I believe genuinely wants to educate about investing. I think that this book is best suited towards those that have an understanding and appreciation for investing, but want to minimize the amount of time that they spend doing it.HUMAN PSYCHE AND UNPREDICTABILITYHe begins this book with a discussion about why, in his opinion, markets are simply not predictable. He goes as far as citing Burton Malkiel’s “A Random Walk Down Wall Street.” This text is, of course, commonly cited by those falling more into some stronger form of the EMH (efficient market hypothesis) camp.
I have mixed feelings about this, and do have objections that I will address in the review. What I disagree with most, is the claim from the back cover that this is a "revolutionary new strategy".As others have mentioned, it is a little tiring on the rants against the financial industry. However, I guess some out there need to hear this if they haven't already. Although, at this point, it has become more or less common knowledge that passive investing via index funds should be the default strategy for most retail investors. The secret is out, that over time, even professional money managers will lose to the index. Study after study has shown this. At the core, this is what the 3% strategy involves, so in that respect it is nothing new. For those out there that are uninformed, look up "Bogleheads", or research the story of the Vanguard group. This will go a long way to get you up to speed on this. This "revolution" against account management fees and against speculative picking of individual stocks was started long ago (70s) by others and continues to become more mainstream. It is arguably the best default approach. Risk is managed within your portfolio of index funds by allocating a certain percentage between different asset classes, including stocks and bonds.Now, once you have decided to go with index investing (smart choice), the next decision is how you will manage the money in your plan. There are 3 well-established methods for this.
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