Hardcover: 256 pages
Publisher: Wiley; 1 edition (April 28, 2006)
Language: English
ISBN-10: 0471771740
ISBN-13: 978-0471771746
Product Dimensions: 6.2 x 0.9 x 9.3 inches
Shipping Weight: 15.2 ounces
Average Customer Review: 4.2 out of 5 stars See all reviews (5 customer reviews)
Best Sellers Rank: #880,995 in Books (See Top 100 in Books) #133 in Books > Business & Money > Investing > Bonds #2365 in Books > Business & Money > Marketing & Sales > Sales & Selling #16498 in Books > Business & Money > Economics
As a work of writing, I only give this a 3. Although short and in very readable format, the style sometimes plodded for me...especially the account of Mr. Lebenthal's lunch with his advertising man. Sometimes it seemed a little too self-congratulatory. However, I have been in the municipal bond business for 20 years now and happened to be reading this book while I was on a sales trip to Detroit trying to sell muni funds. I, along with Mr. Lebenthal, believe munis should be sold as he sold them: for income...tax-free income. So I was very reassured to get this legend's thoughts and approach in one volume and to be able to nod along as what I say in my presentations is validated by this giant in the industry. I had the honor to sit next to Mr. Lebenthal once at an SEC roundtable in D.C. and to exchange pleasantries with him. One of the highlights of my career. This book will really benefit today's muni professionals who have perhaps lost sight of what muni bonds are meant to do and not do. It will also benefit many people who want to learn of a life live with zest and passionate devotion to his life's work.
This book is full of wit and humor. The art of sales is universal. Highly recommend for everyone, especially if you want to know more about the municipal bond.
Excellent and down to earth book; Jim Lebenthal tells it like it is; Jim's ads for selling muni bonds were very effective. It is sad that the Lebenthal brand and Lebenthal name is no more, since the company was sold to Advest in 2001 and Axa, and now Merrill Lynch. At least Advest, Axa saw the value of the Lebenthal name; Merrill Lynch will not use the moniker.
Good read but its kinda biography some great stuff at the end for a bond buyers. A must read for professionals going into the field. How ever allot of it is very general.
This book is a quick and easy fun read about municipal bonds in the 70s & 80s. If you are new to the muni industry or born after 1980 and live in New York, this is a must read.
Confessions of a Municipal Bond Salesman Confessions of a Used Program Salesman INKLINGS colouring book by Tanya Bond: Coloring book for adults & children, featuring 24 single sided fantasy art illustrations by Tanya Bond. In this ... & other charming creatures. (Volume 1) The Bond Book, Third Edition: Everything Investors Need to Know About Treasuries, Municipals, GNMAs, Corporates, Zeros, Bond Funds, Money Market Funds, and More Step by Step Bond Investing - A Beginner's Guide to the Best Investments and Safety in the Bond Market: Step by Step Investing, Volume 3 Step by Step Bond Investing: A Beginner's Guide to the Best Investments and Safety in the Bond Market (Step by Step Investing Book 3) The Strategic Bond Investor: Strategies and Tools to Unlock the Power of the Bond Market All About Bonds, Bond Mutual Funds, and Bond ETFs, 3rd Edition (All About... (McGraw-Hill)) The Little Bond eBooklet: Must-Knows About Your Bond Portfolio James Bond Volume 1: VARGR (James Bond 007) Bond of Dreams, Bond of Love, Vol. 3 (Yaoi Manga) Bond of Dreams, Bond of Love, Vol. 1 (Yaoi Manga) Bond of Dreams, Bond of Love, Vol. 2 Bond of Dreams, Bond of Love, Vol. 4 The Greatest Salesman in the World Telesales Tips From The Trenches: Secrets of a Street-Smart Salesman Death of a Salesman (Viking Critical Library) Death of a Salesman (Penguin Plays) Suicide in Arthur Miller's Death of a Salesman (Social Issues in Literature) Talking to Strangers: The Adventures of a Life Insurance Salesman