Strategic Writing: Multimedia Writing For Public Relations, Advertising, And More Download Free (EPUB, PDF)

                
              
Strategic Writing: Multimedia Writing For Public Relations, Advertising, And More Download Free (EPUB, PDF)
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Paperback: 272 pages
Publisher: Routledge; 3 edition (July 20, 2011)
Language: English
ISBN-10: 0205031978
ISBN-13: 978-0205031979
Product Dimensions:  6.8 x 0.8 x 8.9 inches
Shipping Weight: 15.2 ounces (View shipping rates and policies)
Average Customer Review:  3.8 out of 5 stars  See all reviews (12 customer reviews)
Best Sellers Rank: #49,172 in Books (See Top 100 in Books)   #13 in Books > Biographies & Memoirs > Regional U.S. > New England   #19 in Books > Business & Money > Marketing & Sales > Public Relations   #20 in Books > Reference > Writing, Research & Publishing Guides > Writing > Technical
I got the Kindle version of this book. The ONLY reason why I would hesitate on giving this 5 stars is, it is difficult to use in the classroom setting because the Kindle version does not include page numbers, however it is not difficult by any means to navigate this book as long as you know the chapter/section you should be studying from.The book is a very simple structure to read: It gives an overview, the format and examples for every type of media writing included (everything from news releases to pitches to media kits). This book includes several graphics for examples of the different types of writing and formatting of documents and types of media which makes it that much simpler to understand.I would say, if navigating books on your Kindle is easy for you, buy the Kindle version as it is much cheaper and instant gratification. If you have trouble with eBooks, the print format is set up the exact same way as the Kindle version book, so there is no difference aside from the print version has page numbers and the print version can be more expensive. However, it seems the Kindle version is now the same price as the print version, as I paid $32 for my Kindle version in Jan 2012 for this book, and it is now $82.50 in March 2012.One side note: The two previous editions of this book are exactly the same as this one aside from one chapter one social media, so if money is an issue, I'd say buy used or an older version.Straight from the words of a college student, yo.
This book has great content, my only beef is that the kindle version doesn't have pages numbers, which makes it hard to follow in class and even the book and is more of an inconvenience than I thought it soils be.
A lot of the books that I have to buy for my classes feel like they say the same basic things. Most of what I feel I've learned in the past has come from lectures, not the books, so I've had no problem trading in the books at the end of the semester.This book is a God send, though. It is everything that Ad/PR students and professionals need. It talks you through essentially every kind of material you could ever need to write. They provide completed examples as reference and make it actually impossible to mess up by talking you through each step and section.This book is undoubtedly a fantastic reference that I would recommend to anyone interested in Ad/PR. It is definitely not just a textbook - it's a lifesaver!
This is a great book, and I give it two thumbs up that it's available on Kindle. My only complaint to the kindle version is it does not provide the page numbers. I was difficult when the professor and the book itself referenced page numbers, there was no way of knowing where to go. I ended up renting the hard copy because of the page number issue in order to keep up =(. If the e-book/Kindle version contained the page numbers it would be perfect.
For those looking to enter the field of professional writing, this book serves its purpose in the classroom and then some by providing decent samples that can be referenced while on the job.
I like this book on my kindle. However, there are no page numbers and the graphics are not there! This hurts me in my class and now I know why it was cheaper than the actual book.
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition) The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection) A Practioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection) Strategic Communications Planning for Effective Public Relations and Marketing Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series) Strategic Planning for Public Relations Public Relations Writing and Media Techniques, Books a la Carte (8th Edition) Public Relations Writing and Media Techniques (7th Edition) Public Relations Writing and Media Techniques Public Relations Writing: The Essentials of Style and Format Public Relations Writing: Form & Style (Wadsworth Series in Mass Communication and Journalism) Master The Mechanical Aptitude and Spatial Relations Test (Mechanical Aptitude and Spatial Relations Tests) Barron's Mechanical Aptitude and Spatial Relations Test, 3rd Edition (Barron's Mechanical Aptitude & Spatial Relations Test) Research Methods in Public Administration and Public Management: An Introduction (Routledge Masters in Public Management) Essential Case Studies In Public Health: Putting Public Health into Practice (Essential Public Health) Graphis Advertising 98 (Graphis Advertising Annual) Epica Book 10: Europe's Best Advertising (Epica Book, European Advertising Annual) (No. 10) Strategic Thinking for Advertising Creatives 