Series: Million Dollar
Paperback: 272 pages
Publisher: Wiley; 1 edition (September 21, 1999)
Language: English
ISBN-10: 0471325503
ISBN-13: 978-0471325505
Product Dimensions: 6 x 0.7 x 9 inches
Shipping Weight: 12.8 ounces
Average Customer Review: 3.3 out of 5 stars See all reviews (9 customer reviews)
Best Sellers Rank: #504,224 in Books (See Top 100 in Books) #62 in Books > Business & Money > Insurance > Life #1001 in Books > Business & Money > Marketing & Sales > Advertising #1502 in Books > Business & Money > Marketing & Sales > Sales & Selling
This book reflects a low standard from an excellent organization. It is a mixes plegiarizaton with cliches and fails to deliver anything of substance to those wanting more. As someone who trains financial planners, skip this book. There are better books on prospecting and attitudes about prospecting such as the psychology of call reluctance (see my list of suggested sales books). Others, like SPIN selling do a much better job on the subject of selling in general. Skip this one. Buy one of the others. Demand better from MDRT.
I needed a book on prospecting because I just got started in automotive sales. This dull book wasted most of it's time discussing attitudes and philosophies about selling. Another entire chapter of this 5 chapter gem was devoted to networking at parties (and the only parties discussed in this chapter were ones were lots of successful rich business owners are in attendance-gee thanks).Basically I ten times more useful prospecting ideas out of one chapter of Tom Hopkins "How to Master the Art of Selling" than this entire book!
This book is an excellent tool for the blood of selling which are the prospects. It helps you to develope and learn the technique that you can feel comfortable with and master it. I started using one of their suggestion already have appointments that are not just good, they are profitable. READ IT AND USE IT.
I help educate and motivate financial advisors every day and finally I have found a book that backs up my own personal beliefs. This is a must for all financial advisors as we go into the year 2000. I personally give this book to my clients as a gift.
Overall, a strong collection of ideas and techniques to increase activity. I have been coaching and training agents for over a decade. Some of these techniques provide great examples of how to conduct yourself as a professional. Other ideas are little more than snappy one liners that may turn off most prospects. Many of these concepts are still relevant today. Some of the ideas are dated, and a few are obnoxious. Either way, you can learn and benefit from knowing what the competition may be saying. Little has changed in our indusrty in the past 100 years. Most clients want to work with committed, and sincere financial professionals. If you can help them "find the money" and eliminate wealth traps, you will surely add value. Some of these techniques can give you the chance to showcase your value to new prospects.Keith SoltisAuthor of Ivy League Wealth Secrets[...]Ivy League Wealth Secrets: That the Master Planners don't want you to know!
The Million Dollar Shot (new cover) (Million Dollar Series) The Million Dollar Goal (Million Dollar Series) Million Dollar Prospecting Techniques Million Dollar Selling Techniques Invent It, Sell It, Bank It!: Make Your Million-Dollar Idea into a Reality Million-Dollar Throw Stamp Collecting: The Definitive-Everything you ever wanted to know: Do I have a one million dollar stamp in my collection? A Penny for Your Thoughts (The Million Dollar Mysteries) The Machine That Changed the World : Based on the Massachusetts Institute of Technology 5-Million-Dollar 5-Year Study on the Future of the Automobile 85 Million Dollar Tips for Financial Advisors Million Dollar eBay Business From: Home A Step By Step Guide Million Dollar Stylist: The Hair Stylist's Roadmap to Financial Freedom, Building the Business of Your Dreams, and Doing What You Love! Million-Dollar Classics: The World's Most Expensive Cars Million Dollar Outlines Million Dollar Year The Million-Dollar Financial Advisor: Powerful Lessons and Proven Strategies from Top Producers Plateau to Pinnacle: 9 Secrets of a Million Dollar Financial Advisor Million Dollar Consulting: The Professional's Guide to Growing a Practice, Fifth Edition It's Your Move: My Million Dollar Method for Taking Risks with Confidence and Succeeding at Work and Life BLOCKBUSTER: How to Build a Million Dollar Tax Business