Paperback: 480 pages
Publisher: Random House Trade Paperbacks; Reprint edition (February 18, 2014)
Language: English
ISBN-10: 0812982193
ISBN-13: 978-0812982190
Product Dimensions: 5.5 x 1 x 8.2 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review: 4.6 out of 5 stars See all reviews (984 customer reviews)
Best Sellers Rank: #7,085 in Books (See Top 100 in Books) #4 in Books > Business & Money > Industries > Restaurant & Food #11 in Books > Business & Money > Industries > Hospitality, Travel & Tourism #34 in Books > Business & Money > Biography & History > Company Profiles
I really want you, my fellow American, maybe my fellow tubby American (yes, I've lost a bunch of weight, but I'm still XL) to read this book. Before I review the contents, a note and a couple prefaces, ok?Note to folks thinking this is a diet or cooking type book: It's not. It is exactly what the subtitle suggests: "How the Food Giants Hooked Us." It's about how foods are made to take you to the sugar bliss point, to the higher fat realms of food pleasure, and so on. How we got these manufactured products Americans can't seem to stop guzzling and munching...and that have led to us being the fattest nation on the planet. Just know that. It might help you diet (opens your eyes to the scary "food" out there), but it's an investigative work within historical context. And it rocks.Personal Preface 1: So, I've not requested a Vine book for review in, pshaw, a couple years. But I saw THIS one and had to have it. Yes, I got it free. No, I don't hand out five stars just for the heck of it. If I hated it, it would get 1 star.Personal Preface 2: Food and health issues are key to me these days. I read labels, and I read science reports, and I read nutrition blogs, and I have found I need to eschew many packaged foods. To lose 115 lbs, I pretty much stopped eating out of cans/boxes/fast food places, period. I cooked simple foods the old-fashioned way, adding my own salt and fat and minimizing sugars. I chose dine-out carefully (since restaurants oversalt, oversweeten, and pretty much do on a smaller basis what Food Giants do, just with fresher ingredients mostly). THE END OF OVEREATING by Kessler was the single-most eye-opening book for me in my quest to heal my food issues in a society where we've gone pretty insane with what we do to food.
For decades, I have been referring to the title of this book as America's three basic food groups. Salt, sugar and fat are the most abundant additives in food, and their effects are cumulative - the more we eat them, the more we can eat them, and the more want to eat them, so the more we eat them. The result is pandemic obesity and its further unintended consequences - miserable chronic diseases in an age just when we thought we were overcoming them forever. This irony goes unexplored, but the book is packed with evidence of it.The convenience of processed foods fits with our hurried society. It exacerbates the death of family meals, and encourages eating anywhere, anytime, and basically all day long. That by itself is enough to damn the industry, if traditional family values mean anything. Far more damaging than gay marriage, or abortion, or sexting, processed foods are destroying us, literally, physically. For hundreds of millions of Americans (and soon the world), this is normal. It is the way of life. There are no viable alternatives. This too, however, goes unexplored.Moss divides the book into the three sections of its title. It contains the usual litany of incredible statistics - like how much of these ingredients the average American ingests annually, and how many billions of pounds the processors produce, but also some interesting developments on the way to perdition:-Food processors call their customers users, like the drug addicts they want them to become.-The "bliss point" is used by all of them to scientifically maximize the sugar effect along a bell curve. It allows food engineers to calculate how much sugar a child blisses out on compared to an adult, for example.-Cereal makers spend twice as much on advertising as on ingredients.
Salt Sugar Fat: How the Food Giants Hooked Us Low salt. Low salt cooking. Low salt recipes.: Saltless: Fresh, Fast, Easy. (Saltless: NEW fresh, fast, easy low salt, low sodium cookbook) (Volume 2) Your Food Is Fooling You: How Your Brain Is Hijacked by Sugar, Fat, and Salt Secrets of Fat-free Greek Cooking: Over 100 Low-fat and Fat-free Traditional and Contemporary Recipes (Secrets of Fat-free Cooking) Weight Loss by Quitting Sugar and Carb - Learn How to Overcome Sugar Addiction - A Sugar Buster Super Detox Diet (Weight Loss, Addiction and Detox) Hooked on Learning Kindergarten Puzzles and Mazes Workbook (Hooked on Phonics (Paperback)) Hooked on Phonics Learn to Read - Levels 3&4 Complete: Word Families (Early Emergent Readers | Kindergarten | Ages 4-6) (Hooked on Phonics: Learn to Read Complete) Hooked on Phonics Learn to Read - Levels 5&6 Complete: Beginning Phonics (Emergent Readers | First Grade | Ages 6-7) (Hooked on Phonics: Learn to Read Complete) Hooked on Phonics Learn to Read - Levels 1&2 Complete: All About Letters (Early Emergent Readers | Pre-K | Ages 3-4) (Hooked on Phonics: Learn to Read Complete) Hooked on Spelling (Hooked on Phonics) Hooked on Phonics Pre-K ABCs Workbook (Hooked on Phonics (Paperback)) Hooked on Phonics Learn to Read - Second Grade: Levels 1&2 Complete (Ages 7-8) (Hooked on Phonics: Learn to Read Complete) Salt Block Cooking: 70 Recipes for Grilling, Chilling, Searing, and Serving on Himalayan Salt Blocks (Bitterman's) Living Well Without Salt: No Salt, Lowest Sodium Cookbook Series The Food Service Professional Guide to Controlling Restaurant & Food Service Food Costs (The Food Service Professional Guide to, 6) (The Food Service Professionals Guide To) Learning from the Giants: Life and Leadership Lessons from the Bible (Giants of the Bible) Fat Fueled: Complete Program & Meal Plan: Uncover Your Best Self by Fueling; and Healing, with Fat and Whole Food-Based Nutritional Ketosis The Food Service Professional Guide to Controlling Restaurant & Food Service Operating Costs (The Food Service Professional Guide to, 5) (The Food Service Professionals Guide To) Adult Coloring Books: Sugar Skull and Flower : Coloring Books For Adults Featuring Stress Relieving Sugar Skull, Day of the Dead and Dia De Muertos Designs Sugar Rush: Sugar Bowl Series, Book 2