Marketing In The Moment: The Digital Marketing Guide To Generating More Sales And Reaching Your Customers First

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Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing.   Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities.   Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes: New ways to profit from emerging "Web 3.0" platforms and interaction methods An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing" How to leverage high-value Google Hangouts video marketing New SEO marketing tactics to supercharge your content marketing Practical solutions for marketing on tablets and Android devices The latest "laws" of mobile marketing How to create mobile marketing apps fast How to audit and optimize your current web/digital marketing programs Cost-saving "open source" techniques that leverage others' hard work And much more…

File Size: 712 KB

Print Length: 240 pages

Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits

Publisher: Pearson FT Press; 2 edition (December 12, 2014)

Publication Date: December 12, 2014

Sold by:  Digital Services LLC

Language: English

ASIN: B00QXAGHXK

Text-to-Speech: Enabled

X-Ray: Not Enabled

Word Wise: Enabled

Lending: Not Enabled

Enhanced Typesetting: Enabled

Best Sellers Rank: #705,716 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #261 in Kindle Store > Kindle eBooks > Business & Money > Industries > Retailing #895 in Books > Business & Money > Industries > Retailing #1254 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Sales & Selling

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