Hardcover: 256 pages
Publisher: Portfolio (January 7, 2014)
Language: English
ISBN-10: 1591845327
ISBN-13: 978-1591845324
Product Dimensions: 6.4 x 0.9 x 9.3 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (610 customer reviews)
Best Sellers Rank: #727 in Books (See Top 100 in Books) #4 in Books > Business & Money > Business Culture > Workplace Culture #8 in Books > Business & Money > Processes & Infrastructure #25 in Books > Business & Money > Management & Leadership > Leadership
There are many books on Leadership that have little to say. Sinek's book has both new insights and an inspiring vision.Sinek begins with biology and outlines the roles of chemicals - specifically Endorphins, Dopamine, Serotonin and Oxytocin - and how evolution has dictated why we generate them and how we respond to them. Endorphins mask pain and help give you a `runner's high' or the intense satisfaction after a tough work out.Dopamine leads to your `feeling good' upon accomplishing a goal whether that is bringing home dinner while evading sabre-toothed tigers or doing a bang-up job on a major presentation. Think of endorphins and Dopamine as the `individual achievement' chemicals. We need them to excel at what we do.Serotonin is what gives you a feeling of gratitude and affection for the persons who supported you in your endeavors and the good feeling as they applaud you. Oxytocin is `love' chemical. It gives you the warm fuzzies you get when you hug someone or have a deep meaningful conversation. Think of Serotonin and Oxytocin as the `social' chemicals.We, as humans, need both the individual achievement and social chemicals to progress. What has happened, unfortunately, in our society is that mores and values have changed to emphasize the former to such an extent that a deadly imbalance has been created. It is truly toxic - your job may be killing you. I used to think this was hyperbole but Sinek presents enough evidence for me to revise this opinion.Central to Sinek's arguments is the `Circle of Safety'. When a sabre-toothed tiger attacks a herd of buffalos they gather together with their tails touching and horns out. Whichever direction that tiger attacks, it is met with impenetrable defense. This is the circle of safety.
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