Audible Audio Edition
Listening Length: 6 hours and 36 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Random House Audio
Audible.com Release Date: May 19, 2015
Whispersync for Voice: Ready
Language: English
ASIN: B00UKE4ZZ2
Best Sellers Rank: #5 in Books > Audible Audiobooks > Business & Investing > Leadership & Management #7 in Books > Business & Money > Management & Leadership > Decision-Making & Problem Solving #7 in Books > Business & Money > Skills > Decision Making
If you are good at setting goals but not that good at achieving them, then this is a must read. If you are a coach/mentor/leader that works with people to help them become a better version of themselves, then you will gain valuable insights from this book. You will learn valuable insights into what works and what doesn’t when it comes to changing human behavior.It is okay to be skeptical about such bold claims. But consider the accomplishments of the author, Marshall Goldsmith. He is one of the most respected coaches in the world. Mr. Goldsmith works with the elite leaders in industry and government. One simple fact about the way he conducts his business should give you sufficient reason to trust everything he says about changing human behavior. His minimum time frame for working with clients is eighteen months. And he collects his fee at the end of the period. No results, no fee. That is a powerful testimony to his effectiveness.While the title suggest that the book will be mostly about what triggers behavior, that is actually a rather small part of the points covered in this book. There are several very significant observations which will help the reader make changes that will last.One insight is – “We are superior planners and inferior doers”. We make plans, set goals and fail to achieve them. If we hope to achieve the plans we make, we need structure. “We do not get better without structure.”One of the key concepts of the book is that we should ask ourselves active questions on a daily basis. And, we need to track the answers. The active questions can start with “Did I try my best today to ____________________”. This introduced a concept that effort is more important than results. We can control our effort.
Where even to begin with this review?I'll start with something positive. Goldsmith is a smart guy with some valuable things to say. I got a lot out of his previous book "What Got You Here Won't Get You There." I recommend that book highly. "What Got You Here..." lists a number of behaviors and attitudes that aren't helpful in the workplace, even if they might have been useful as an entry level person. If you identify even one of those in yourself, and put some effort into working on that, it pays off a lot. For example, I had a problem with "adding too much value," as Goldsmith delicately put it. Recognizing that, I worked on it, and had very positive results. Goldsmith is a skilled coach and writer with demonstrated effectiveness and I truly believe that.Nevertheless, "Triggers," in contrast to the structured, focused and empowering content of "What Got You Here...", is a confused, disempowering mess that spends its first third telling you why you are powerless to change in the face of your environment. We are caught in a behaviorist nightmare, a planet-sized Skinner box that determines our behavior. Chapter 3 ends with a bald statement that "If we do not create and control our environment, our environment creates and controls us." So we don't have any choices about our own behavior unless we control our environment. But if we are in an environment in the first place (as we all necessarily are), which "creates and controls us", how could we ever formulate a choice to "create and control" our environment in a different way?But then Goldsmith backs off the uber-behaviorism and introduces his AIWATT acronym.
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