File Size: 433 KB
Print Length: 187 pages
Publisher: Bold Star Communications (August 23, 2014)
Publication Date: August 23, 2014
Sold by: Digital Services LLC
Language: English
ASIN: B00MZZ9QXU
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Not Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #168,397 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #10 in Kindle Store > Kindle eBooks > Arts & Photography > Art > Instruction & Reference > Business of Art #74 in Books > Arts & Photography > Business of Art #45320 in Kindle Store > Kindle eBooks > Nonfiction
This book appeared—as if by magic—just at the time that my husband and I were starting a big push to market his art to interior decorators. I had read Davey’s Guerrilla Marketing for Artists, which had benefited me immensely, and I was looking forward to this one, How To Sell Art to Interior Designers, by Davey and Dick Harrison.I was very impressed by several things. First, that some of the best advice and insights I had seen in the first book, were sources of inspiration for the second; I particularly appreciated the reprise of the section on networking. Second, that Davey and Harrison lay waste to some very firmly entrenched truisms, one in particular having to do with networking. It has become a mantra that networking makes the world (or at least sales) go round. “No,” say the authors, in what I consider a ground-breaking insight, indiscriminate networking does nothing but waste time and energy. Networking has to have a goal, and that goal is usually a person: the person (say, a specific art collector), or what they call a connector, someone who can bring the artist a step closer to the first person.A third plus for this book is its layout. It is broken down into easily digestible “sound bites” of two or three pages, with a heading in bold marking its content. The length and breadth of each section lends it to being easily read and understood, and allows the reader to analyze and examine the ideas within in relation to himself or herself. This section then serves as a segue and virtual introduction to the next section, which thus counters the very real possibility of fragmentation in such a format.
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