Paperback: 126 pages
Publisher: Lioncrest Publishing (February 21, 2016)
Language: English
ISBN-10: 1619614014
ISBN-13: 978-1619614017
Product Dimensions: 5.5 x 0.3 x 8.5 inches
Shipping Weight: 7.7 ounces (View shipping rates and policies)
Average Customer Review: 4.8 out of 5 stars See all reviews (18 customer reviews)
Best Sellers Rank: #789,268 in Books (See Top 100 in Books) #153 in Books > Business & Money > Insurance > Business
It's never easy to predict future trends but I believe Mark Sisson has nailed it with this great book. As an insurance agent of almost 40 years I have seen many changes but the speed of change is see now is very concerning. The information available here will surely help me going forward. Any business owner with the desire and the courage to succeed, will find this information invaluable. Wayne Davidson, President Benefit Planning Services, Inc.
The Innovative Agent hits where it hurts. Meaning that many agencies are still doing things the wrong way and for some it’s hard to admit and some are too complacent to change anything. This book addresses concerns that our agency has been trying to tackle for months now. Staying relevant in a high speed, high tech age. It’s not easy. Easy is staying at your office aggressively waiting for the phone to ring. That simply doesn’t work anymore. We must be more focused than that. We must have a vision. I am a property and casualty agent and I’m seeing agencies die all around me. I see agencies that don’t know they are dead yet. I see agencies still using paper files and have filing cabinets filling their entire floor space. Those are agencies in a nursing home just waiting to die. Worse yet they are killing their valuations. Agencies like this will be selling for pennies on the dollar and sadly they don’t know or don’t care. I am not content to be that type of leader or have that type of an agency. I’m not content to let my agency just sit in the nursing home waiting to die. I realized this quite some time ago and began to transform my agency. I was deep into the “Innovative Agent” model before this book was published. I only wish that it had been published a few years ago.Mark does a great job analyzing the issues that are confronting agents no matter what license you hold. If you want to stay relevant you must get innovative. It doesn’t matter whether you hold a life and health license or property and casualty. Change is happening rapidly and if you don’t get on the train you’ll be hit by it and trust me it won’t feel good.
A long overdue book for all Insurance Agents & Entrepreneurs...a must read!Mark Sisson's book, “The Innovative Agent” presents an intelligent and in-depth analysis of how the insurance business has changed over the years and what insurance Agents / Agencies need to do to adapt, survive and grow in today's ever-changing new,“informative age”. Mark does an excellent job of portraying this by using examples and very informative charts that depict trends and changes….not only in the insurance industry but with insurance carriers, impact of the Affordable Care Act as well and how these changes have and continue to dramatically affect the insurance business. Mark's book provides an innovative approach and road map that provides a step-by-step approach on how to change, adapt to these changes, remain successful, and keep your business growing. I strongly recommend this book to anyone currently working in the insurance business as well as to all entrepreneurs. Christian S. Brusca, Vice President of Sales, Employee Benefit Solutions, Inc.
Mark Sisson has taken the role of the insurance agent to a new level of potential in this great book. If sitting back and watching things happen is not your cup of tea, you will do well to follow this step by step approach to leveraging the disruptive forces on your doorstep to your favor. Chris Fey, Chairman & CEO Big Bang Health
When ACA killed our business in 2012 and we reinvented ourselves, the points this book makes are right on to what we experienced. We found our MVP, and ran with it. We could have gotten there sooner with The Innovative Agent as our guide. Mike Ramsby, President GRA Benefits Group
Mark hits the nail on the head with this informative, easy to read book. He defines a current trend that has destroyed other industries in the past decade. He offers intelligent solutions to fight the good fight to help your business survive and thrive.
Mark has done a wonderful job of outlining the challenges that face the agent community in the post-ACA world. In addition he offers very sound advice as to how to effectively navigate through this new world with innovative techniques.
Over the past, 25+ years, I have witnessed the changing landscape of the Health Insurance Industry. Every change, every new governmental involvement has further complicated the industry. The bad news that this statement brings with it is obvious. The good news is that Quality; Innovative Insurance Agents are needed by the consumer now more than ever. Mark’s book is a great resource for an individual considering entering the business. It will give them the needed notice that the “just peddling insurance is pretty easy and lucrative”, mindset is no longer valid. This book is also a good read for an existing Agency that may need to do some “triage” to determine where they are faltering and what changes to consider in an effort to excel. Molly McCoy, Agency Marketing Director, Chelten Benefits Group
The Innovative Agent: The Insurance Agent's Roadmap for Success INSURANCE: The Ultimate How-To Guide on Deciding What Insurance Is Right for You (Insurance, Insurance policies, AIG story, Risk Management, Coverage, Life insurance, Book 1) FBA: The Mastermind Roadmap to Discovering Lucrative Private Label Products that Sell on FBA (Mastermind Roadmap to Selling on with FBA Book 1) Car insurance book: A Complete Guide to Car insurance (Auto insurance book, Understanding your car insurance) The Ultimate Guide to Success for the New or Struggling Real Estate Agent: PRINCIPLES of a SUCCESSFUL REAL ESTATE AGENT The Digital Life Insurance Agent: How to Market Life Insurance Online and Sell Over the Phone Think like an Insurance Agent to Lower Your Car Insurance Bar Exam Basics: A Roadmap for Bar Exam Success 5 Things You Can Do Right Now to Lower Your Auto Insurance Premium: Making Sense of Insurance (Making Sense of Insurance Blog Post Book 3) Life Insurance Made Easy: A Quick Guide - Whole Life Insurance Policy and Term Life Insurance Coverage Questions Answered Life Insurance Sales Success Formula: A Comprehensive Guide to Building a Successful Life Insurance Sales Career The Hunters: A Presidential Agent Novel (Presidential Agent Series) The Hostage: A Presidential Agent Novel (Presidential Agent Series) The Honest Real Estate Agent: A Training Guide for a Successful First Year and Beyond as a Real Estate Agent Orthopedics and Spine: Innovative Strategies for Service Line Success, Second Edition Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Money: Saving Money: Success: Get More Money & Success In Your Life Now!: 3 in 1 Box Set: Money Making Strategies, Saving Money Strategies & World's Best ... Tips for Personal Finance & Life Success) Charlie Farley vs The Awesome Auto Insurance Agent So You Want to Be an Insurance Agent Third Edition How YOU Can MASTER Final Expense: Agent Guide to Serving Life Insurance by a NATIONAL TOP PRODUCER