Sports Marketing: A Strategic Perspective, 5th Edition Download Free (EPUB, PDF)
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Paperback: 704 pages
Publisher: Routledge; Revised ed. edition (October 26, 2014)
Language: English
ISBN-10: 1138015962
ISBN-13: 978-1138015968
Product Dimensions: 7.6 x 1.6 x 9.9 inches
Shipping Weight: 4 pounds (View shipping rates and policies)
Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)
Best Sellers Rank: #159,279 in Books (See Top 100 in Books) #45 in Books > Business & Money > Industries > Sports & Entertainment > Sports #201 in Books > Textbooks > Business & Finance > Marketing #1150 in Books > Business & Money > Marketing & Sales > Marketing
This book arrived in record time. I'm glad I made the choice to get this book.
Excellent "must read" if you're in the sports marketing business!
The book is falling apart. It came with the binding coming apart.
Great textbook rental!
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