Paperback: 90 pages
Publisher: Red Zone Publishing (January 1, 2004)
Language: English
ISBN-10: 0971778019
ISBN-13: 978-0971778016
Product Dimensions: 6.9 x 5 x 0.3 inches
Shipping Weight: 2.4 ounces
Average Customer Review: 3.8 out of 5 stars See all reviews (9 customer reviews)
Best Sellers Rank: #927,809 in Books (See Top 100 in Books) #13 in Books > Business & Money > Insurance > Liability #279 in Books > Business & Money > Economics > Public Finance #308 in Books > Business & Money > Insurance > Risk Management
I have found that the success in this industry doesn't always come from technical analysis paralysis of strategies and techniques. Marketing should be fun to implement, intuitive and of course results driven. I know these tips actually work because I have used most of them in building my business into a multi-million dollar firm. In fact, 6 of them can specifically be attributed to my business doubling for 3 years in a row and now increasing 20-50% each year after. For the price of this book, it is an unbelievably great deal. Even one tip that works for you will be worth it!
This is a must read for anyone in the financial services industry, whether you've just started out or you are a veteran planner. I have 15 years experience in financial services and when I read this book (which by the way, took me half the flight from Florida to the Northeast), I clearly recognized multiple proven strategies that I have obviously been overlooking. This book will show you tangible ways to solidify client relationships and ultimately grow your practice. The ideas I gained are easy to implement and are already helping my practice grow!
This book has some real money making tips when implemented. One idea, Tip 30 on the 5-5-5-20 strategy has already brought $54,000 extra to my bottom line. For the $11 dollars I spent on the book, my return was significant. Thank you!
After reading this book you will definately increase your business. My business is up 50% already this year. It's an easy read with valuable tips that you wish you had when you first started your business.All the Red Zone books are in my office and required reading for all my new reps.
I have read all of the Red Zone Marketing books. This is by far the best!!! Why you ask? Many great and easy to implement ideas! I am going to change some of my business tomorrow.Thanks to the author for great book! I am certain to improve my business after reading the book.
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