Electronic Commerce Download Free (EPUB, PDF)
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
Paperback: 624 pages
Publisher: Cengage Learning; 11 edition (May 7, 2014)
Language: English
ISBN-10: 128542543X
ISBN-13: 978-1285425436
Product Dimensions: 9 x 7.3 x 1.1 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
Average Customer Review: 4.4 out of 5 stars See all reviews (14 customer reviews)
Best Sellers Rank: #45,440 in Books (See Top 100 in Books) #6 in Books > Computers & Technology > Internet & Social Media > E-Commerce #17 in Books > Business & Money > Management & Leadership > Project Management > Technical #20 in Books > Computers & Technology > Business Technology > Management Information Systems
There is nothing in this text that you can't find pretty easily on the Internet. The information itself is also fairly outdated. I guess it provides some decent "history" of eCommerce from back in the day (dot.com era) if you weren't already privy to that information. I can see why this is mostly a text used by Business School classes... it is not a serious eCommerce book, but more of an "eCommerce for Managers" type of book.If I were serious about learning more about electronic commerce, I would not use this book to do it.
Really enjoying this textbook ... very informative, but deep. It's not light reading, but very interesting!
average textbook. has information, but is dry and occasionally boring reading.
Is a really good book, with a lot of case studies and good information
Yes, Electric Commerce textbook met my expectations. I really enjoy reading it.
Excellent, just what I was hoping for.
Fast shipping. Good quality.
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