Ice Cream Social: The Struggle For The Soul Of Ben & Jerry's Download Free (EPUB, PDF)
Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy.This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.
File Size: 4228 KB
Print Length: 303 pages
Page Numbers Source ISBN: 1609948130
Publisher: Berrett-Koehler Publishers; 1 edition (January 6, 2014)
Publication Date: December 6, 2013
Sold by: Digital Services LLC
Language: English
ASIN: B00FBME6RK
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #583,038 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #124 in Kindle Store > Kindle eBooks > Business & Money > Industries > Restaurant & Food #386 in Books > Business & Money > Industries > Restaurant & Food #469 in Kindle Store > Kindle eBooks > Business & Money > Biography & History > Company Histories
One of my most vivid memories of the dozens of Social Venture Network (SVN) conferences I’ve attended over the years was seeing Ben Cohen walking into the dining hall in 2000, in tears over the sale of Ben & Jerry’s to Unilever. I went over to hug him — that’s the sort of thing you do at SVN conferences — and as he sobbed I said something stupid like “Look at it this way, Ben. You walked away with a s**tload of money.” ($41 million, actually.) Ben was not consoled.As I recall, I first saw Ben Cohen sitting in a circle at an SVN conference in 1991. (Anita Roddick was sitting next to me, literally bouncing up and down, impatient to speak.) Not to put too fine an edge on it, I was star-struck. We didn’t speak then, but within short order I found opportunities to ask Ben about some of the innovations he’d introduced to Ben & Jerry’s to advance social justice. I learned a great deal from him, with profound results for my company when I later put those lessons into action.In the ensuing years — SVN’s four-day conferences were held twice annually — I got to know Ben as a person rather than a star. He invited me to join him on the board of his organization, One Percent for Peace, and I became engaged in the negotiations to merge that small venture into Business for Social Responsibility, of which we’d both been co-founders in 1992 (along with a cast of dozens). At one point, believe it or not, this marketing genius even hired me to do some marketing work for his company’s huge nationwide campaign in support of the Children’s Defense Fund. Much later, I felt comfortable enough with Ben that I was able to talk him into putting his name as my coauthor on a book I was writing for SVN, published in 2006 as Values-Driven Business: How to Change the World, Make Money, and Have Fun.
I went into this book with low expectations about the subject matter. The analyses of socially conscious businesses which I have read all point to business models that hope to turn an additional x% uptick in costs into a 2x% increase in margins - essentially another marketing angle.However, the history provided in 'Ice Cream Social' is an excellent illustration of the social mission challenge from an insider's perspective - something I haven't read before.In one way, the story is one giant irony. The final pages say that Ben, Jeff and friends have realized that "Ownership matters", and "chain stores are like invasive species to local economic ecosystems. We need to encourage locally made ice cream..."Ben & Jerry succeeded locally years ago. It is now an invasive species. They could have survived indefinitely in their local market area, and would have successfully been able to keep Haagen-Dazs from becoming dominant in Vermont. And they would have had a positive social impact locally. Jerry would have been satisfied with that outcome. Ben wasn't.Ben Cohen is a businessman, not a saint. He had focus, vision, ambition. He was a clever and bold marketer. He also has his own political vision, and pursued it with his money and time via the vehicle of his company. Others do, or have done the same, such as Henry Ford or the Koch Bros to name a couple.The personal ethics of Ben & Jerry appear to be average. They both achieved personal financial independence in the first growth phase of the company. The only sacrifice they make for the good they want to achieve is to not be obsessed with accumulating even more money, again something I suppose most people would share.
Ice Cream Social: The Struggle for the Soul of Ben & Jerry's The Skinny Ice Cream Maker: Delicious Lower Fat, Lower Calorie Ice Cream, Frozen Yogurt & Sorbet Recipes For Your Ice Cream Maker The Everything Ice Cream, Gelato, and Frozen Desserts Cookbook: Includes Fresh Peach Ice Cream, Ginger Pear Sorbet, Hazelnut Nutella Swirl Gelato, ... Lavender Honey Ice Cream...and hundreds more! Ben & Jerry's Homemade Ice Cream & Dessert Book Ice Cream Social: 100 Artisanal Recipes for Ice Cream, Sherbet, Granita, and Other Frozen Favorites Jerry on Jerry: The Unpublished Jerry Garcia Interviews Scoop Adventures: The Best Ice Cream of the 50 States: Make the Real Recipes from the Greatest Ice Cream Parlors in the Country Sweet Cream and Sugar Cones: 90 Recipes for Making Your Own Ice Cream and Frozen Treats from Bi-Rite Creamery Coolhaus Ice Cream Book: Custom-Built Sandwiches with Crazy-Good Combos of Cookies, Ice Creams, Gelatos, and Sorbets N'ice Cream: 80+ Recipes for Healthy Homemade Vegan Ice Creams The Ultimate Ice Cream Book: Over 500 Ice Creams, Sorbets, Granitas, Drinks, And More Icy, Creamy, Healthy, Sweet: 75 Recipes for Dairy-Free Ice Cream, Fruit-Forward Ice Pops, Frozen Yogurt, Granitas, Slushies, Shakes, and More Molly Moon's Homemade Ice Cream: Sweet Seasonal Recipes for Ice Creams, Sorbets, and Toppings Made with Local Ingredients 500 Ice Creams, Sorbets & Gelatos: The Only Ice Cream Compendium You'll Ever Need (500 Cooking (Sellers)) Lomelino's Ice Cream: 79 Ice Creams, Sorbets, and Frozen Treats to Make Any Day Sweet The Home Creamery: Make Your Own Fresh Dairy Products; Easy Recipes for Butter, Yogurt, Sour Cream, Creme Fraiche, Cream Cheese, Ricotta, and More! Social Security & Medicare Facts 2016: Social Security Coverage, Maximization Strategies for Social Security Benefits, Medicare/Medicaid, Social Security Taxes, Retirement & Disability, Ser Social Media: Master, Manipulate, and Dominate Social Media Marketing With Facebook, Twitter, YouTube, Instagram and LinkedIn (Social Media, Social Media ... Twitter, Youtube, Instagram, Pinterest) Social Media: Master Strategies For Social Media Marketing - Facebook, Instagram, Twitter, YouTube & Linkedin (Social Media, Social Media Marketing, Facebook, ... Instagram, Internet Marketing Book 3) Mein Kampf - My Struggle: Unabridged edition of Hitlers original book - Four and a Half Years of Struggle against Lies, Stupidity, and Cowardice
