Social Media Marketing: A Strategic Approach Download Free (EPUB, PDF)

                
              
Social Media Marketing: A Strategic Approach Download Free (EPUB, PDF)
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
Paperback: 400 pages
Publisher: South-Western College Pub; 1 edition (March 9, 2012)
Language: English
ISBN-10: 9780538480871
ISBN-13: 978-0538480871
ASIN: 0538480874
Product Dimensions:  10.8 x 8.3 x 0.7 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:  3.6 out of 5 stars  See all reviews (25 customer reviews)
Best Sellers Rank: #150,569 in Books (See Top 100 in Books)   #117 in Books > Business & Money > Industries > Retailing   #186 in Books > Textbooks > Business & Finance > Marketing   #219 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
Book makes the class content easy to digest, and the formatting is easy to follow. My only reason for 4 stars is the lack of a glossary, an index is fine and dandy, but for vocab studying I find it easier to use a glossary.
I wish I didn't rent this book and just bought it instead! This book looks a little dated, but isn't! It's very modern and easy to understand. There are tips and tricks in it that are easy to follow and case studies that prove these techniques work. I found it very helpful in many ways. The book teaches you how to create a social media marketing plan from scratch. And it shows how to improve your existing one. Very clear, simple language - especially for those that don't know all the technical lingo. Really enjoyed reading through it. Works well for any business model - big corporations or small businesses. But also nonprofits too! My advice? BUY the book. You'll want to reference it again and again.
I purchased this book for a college business class and loved it. It's easy to understand, gives plenty of examples and simplifies the concept of marketing on social media. It's an easy read and easy to understand. If you want to learn how to market using social media, this book is perfect!
This book was required for a college class, but I didn't like it at all. It's outdated, hasn't been updated since 2013. I actually spoke to my advisor about my disappointment with the book.
Can't open this in the Windows Kindle App or the chrome Kindle Cloud reader. Not sure how else to read this short of buying a Kindle. Probably going to try to get my money back.
Cant beat such a low price for this online book that i only needed for a few months for my class. Why buy the book completely when I would just have to sell it back later.
This book is a great read about the booming social media world that has invaded our lives for the better.
I don't think this book should be sold the amount that it was! A little too expensive for it's content.
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