Media Today: Mass Communication In A Converging World Download Free (EPUB, PDF)

                
              
Media Today: Mass Communication In A Converging World Download Free (EPUB, PDF)
"Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher EducationMedia Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now?Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter.Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator.Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance.Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally.Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
File Size: 8577 KB
Print Length: 464 pages
Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
Publisher: Routledge; 5 edition (October 15, 2013)
Publication Date: October 15, 2013
Sold by:  Digital Services LLC
Language: English
ASIN: B00FYR32IG
Text-to-Speech:  Enabled
X-Ray:     Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting:  Not Enabled
Best Sellers Rank: #171,231 Paid in Kindle Store (See Top 100 Paid in Kindle Store)   #50 in Kindle Store > Kindle eBooks > Business & Money > Industries > Media & Communications   #95 in Kindle Store > Kindle eBooks > Reference > Words, Language & Grammar > Communication   #116 in Kindle Store > Kindle eBooks > Reference > Writing, Research & Publishing Guides > Academic & Commercial
I ordered this for a class. Some of the text was helpful.
I barely read this book tbh
Came in great condition!
Big rip down the cover
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