Mass Communication Theory: Foundations, Ferment, And Future, 7th Edition Download Free (EPUB, PDF)
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.
Paperback: 408 pages
Publisher: Cengage Learning; 7th edition (January 1, 2014)
Language: English
ISBN-10: 1285052072
ISBN-13: 978-1285052076
Product Dimensions: 7.3 x 0.7 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review: 4.1 out of 5 stars See all reviews (19 customer reviews)
Best Sellers Rank: #132,188 in Books (See Top 100 in Books) #94 in Books > Business & Money > Industries > Media & Communications #130 in Books > Textbooks > Communication & Journalism > Media Studies #221 in Books > Textbooks > Communication & Journalism > Communications
The book is quite good. The seller sent it in pretty fast. Only complaint would have been that the book looks like it had been dunked in water and theb air dried. But then I didn't give it much thought as it came cheap and I opted for a handed down book, which meant getting some deficiency in quality. Recommend for communication researchers and teachers.
I bought rented this book and bought Annual Editions Mass Media 12/13 for my grad class. Both books appear in pdf form. What I mean by this is the margin space is large, the images appear like pdfs requiring the reader to zoom in and maneuver around the page just to be able to read the content. I wouldn't recommend the version for the Kindle Fire.
This was a great book. Depending on if your class utilizes it well or not, it was VERY helpful in my Theory class. Lots of great information. Quite pricey but it's worth it as long as you get something out of it.
This is possibly the best book on mass comm theory available. One thing I wish the authors would rethink, though, is why they need to include "normative theories" as a separate paradigm? Another is that they might place race and gender scholarship more central to the field -- these have transformed mass comm research and theory building over the decades.
I rented this text. The copy I was in decent condition - good binding, not a lot of highlighter markings.The book itself is easy to read and works well for the class its intended for.
I only previewed it for seven days. Liked everything I have seen so far. As a grad student I can't affrord it now, but will definitely buy it later.
This was the exact book that I needed and it came with somethings highlighted that was important to my learning.
I did not learn anything from this book. I have read communication books that are far better.
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