Understanding Media Industries Download Free (EPUB, PDF)
This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, media literacy, and even a basic mass media course where the instructor wishes to teach from topical paperbacks as opposed to a big textbook. The book examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?", "how do we make sense of media industry changes?" and "what are the key issues facing media industries?" animate the analysis.
Paperback: 288 pages
Publisher: Oxford University Press; 1 edition (February 2, 2011)
Language: English
ISBN-10: 0195397673
ISBN-13: 978-0195397673
Product Dimensions: 9.2 x 0.8 x 6.1 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review: 3.5 out of 5 stars See all reviews (4 customer reviews)
Best Sellers Rank: #613,099 in Books (See Top 100 in Books) #405 in Books > Business & Money > Industries > Media & Communications #856 in Books > Textbooks > Communication & Journalism > Media Studies #2713 in Books > Business & Money > Skills > Communications
Somewhat interesting, very informative. But dry and wordy.. It reads like a not concise text book... I'm not a fan
Dry read for a kinda interesting subject all the information is there though
Blah Blah, text book.
Got it as expected
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