Series: Columbia Business School Publishing
Hardcover: 192 pages
Publisher: Columbia University Press; 1 edition (April 30, 2013)
Language: English
ISBN-10: 0231164688
ISBN-13: 978-0231164689
Product Dimensions: 0.8 x 5.8 x 8.2 inches
Shipping Weight: 7 ounces (View shipping rates and policies)
Average Customer Review: 4.4 out of 5 stars See all reviews (143 customer reviews)
Best Sellers Rank: #46,475 in Books (See Top 100 in Books) #18 in Books > Business & Money > Investing > Commodities #81 in Books > Business & Money > Investing > Stocks #151 in Books > Business & Money > Biography & History > Company Profiles
An alternative title to this book could be, "What I learned losing my ego."After describing a meteoric rise to the top of the Chicago food chain, Jim Paul essentially boils down the secret of his success to being a cocky punk with an exceptional lucky streak that had to run out.I think he gives himself less credit than he deserves in ascribing all his early success to luck--it takes confidence and selling ability to take advantage of the "lucky breaks" he got--but that is beside the point. His main message is that success fed his ego until he felt that winning was his birthright. He thought he could do no wrong, which led to inevitable downfall.One small quibble. The ironic thing about Paul's stories of loss are that he was 99% there most of the time. If he hadn't have let the bean oil get back to zero, he could have walked away with at least a couple hundred grand in profits... if he hadn't let the stock options purchased for an eighth (or whatever it was) go to zero after seeing them hit $4, he could have had six figures in profit there again, etcetera.... I got the impression that even the big downfalls in this book were actually success stories with "oops" endings tacked on.In this light, I didn't really understand the blurbs on the back talking about how Jim Paul shows you the perils of the trading game. What perils? The perils of not taking a huge, monster profit when it is sitting in front of your face?This is why I have to think the book will probably just reinforce the ideas that readers already have when they pick it up. Someone with a big ego and a small mind could easily think in the back of his mind, "Nice story, Jim... good thing I won't make the same mistakes you made.
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