Sustainability Marketing: A Global Perspective Download Free (EPUB, PDF)
WINNER of the VHB BEST TEXTBOOK AWARD 2010! (Presented by the German Academic Association for Business Research) Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be integrated into marketing decisions through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ‘4 Ps’; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. The book is ideally suited to both students and practitioners at many different levels and disciplines including marketing, business and sustainability or environmental management.
Paperback: 306 pages
Publisher: Wiley; 1 edition (November 10, 2009)
Language: English
ISBN-10: 0470519223
ISBN-13: 978-0470519226
Product Dimensions: 7.4 x 0.7 x 9.2 inches
Shipping Weight: 14.4 ounces
Average Customer Review: 4.2 out of 5 stars See all reviews (6 customer reviews)
Best Sellers Rank: #1,396,507 in Books (See Top 100 in Books) #415 in Books > Business & Money > International > Global Marketing #1486 in Books > Textbooks > Business & Finance > Marketing #8748 in Books > Business & Money > Marketing & Sales > Marketing
I can highly recommend the book "Sustainability Marketing: A Global Perspective". First of all, I have to state that this book was of great help in my dissertation as it explains the emerging trend towards sustainability marketing in detail but at the same, is easy to understand as the book is very clearly written. The thorough knowledge of the authors of not only sustainability marketing but marketing and economics in general becomes strongly apparent throughout the whole book. Hence, the connection and relation between "classical marketing" and sustainability marketing is clearly illustrated.All in all, the book enabled me a great and deep insight into the contemporary and very important topic of sustainability marketing and gave me the final push and food for thought for my dissertation. As a result, I can highly recommend it to everyone.
I wholeheartedly recommend this book for any Marketing, communications, or strategy professionals who are looking to get a solid grasp of the breadth of sustainability issues, and how they relate to business. It is easy to read, and well written.While this book is titled "Marketing", it goes far beyond that in terms of its field of coverage. While most other materials grapple with defining the green consumer and work on how to "re-position" existing products with green paint to them, this text begins with a deep understanding of sustainability issues, defines the product and the marketing challenge, and offers insight and ideas into how those challenges can be addressed, and implications to corporate and consumer value. Lots of real world case studies and examples bring the issues to life, and the authors leave us with probing questions on the issues for further study.With the sustainability challenges and new consumer behaviors that we are waking up to, the days of conventional marketing are fading. Not only is the information in this book helpful in understanding sustainability issues far beyond climate change, it is also one of the first books to capture implications to consumers and corporations in coming years.If you want a solid idea of Sustainability marketing, product development, and brand strategy sustainability assessment, I can wholeheartedly recommend this book.Its also the VHB Award winner for best textbook of the year. Enjoy!
Sustainability Marketing by Frank-Martin Belz and Ken Peattie is a very refreshing and welcome new opening in the field of sustainability-related business books. Drawing on decades of experience and insights from recent research, the authors have produced a easy-to-read yet profound and thought-provoking textbook.In particular, the authors go beyond 'marketing myopia' and trivialised views of green consumers to address the role of marketing in making business more sustainable. This role is not insignificant, as engineers can easily devise eco-efficient solutions to make consumption patterns more sustainable, but without marketing leadership, these solutions will never become available or acceptable in the market. I especially recommend the section on "The Consumer as Communicator" in chapter 7, as well as the last section "Developing the Future of Sustainability Marketing". I warmly recommend this book for business school courses on sustainability marketing. It is also a good complementary reading for courses on corporate social responsibility and social marketing.
Marketing: Facebook Marketing For Beginners: Social Media: Internet Marketing For Anyone That Is New To Online Marketing (marketing strategy, network marketing, ... marketing analytics, marketing books 1) Draw in Perspective: Step by Step, Learn Easily How to Draw in Perspective (Drawing in Perspective, Perspective Drawing, How to Draw 3D, Drawing 3D, Learn to Draw 3D, Learn to Draw in Perspective) Sustainability Marketing: A Global Perspective Globalization, Spirituality & Justice (Rev Ed) (Theology in Global Perspective) (Tgp-Theologoy of Global Perspective) Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay Per Click Marketing, Email Marketing, Social Media Marketing and Content Marketing SEO: 2016: Search Engine Optimization, Internet Marketing Strategies & Content Marketing (Google Adwords, Google Analytics, Wordpress, E-Mail Marketing, ... Marketing, E-Commerce, Inbound Marketing) Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay per Click Marketing, Email Marketing, Content Marketing, Social Media Marketing Global Marketing: Foreign Entry, Local Marketing, and Global Management Affiliate Marketing: Learn to make crazy money with affiliate marketing today! A step-by-step online affiliate marketing system to make a lot more money ... Online Marketing, Affiliates programs) Network Marketing Success Blueprint: Go Pro in Network Marketing: Build Your Team, Serve Others and Create the Life of Your Dreams (Network Marketing ... Scam Free Network Marketing) (Volume 1) Affiliate Marketing: How To Make Money And Create an Income in: Online Marketing & Internet Marketing (Blog Promotion, Niche, Passive, Affiliate Business, ... Online Marketing For Beginners, Affiliates) 99+ Best Free Internet Marketing Tools And Resources To Boost Your Online Marketing Efforts (SEO Tools, Social Media Marketing, Email Marketing, Content ... (Smart Entrepreneur Guides! Book 2) Seo: 2016: Search Engine Optimization, Internet Marketing Strategies & Content Marketing (Google Adwords, Google Analytics, Wordpress, E-Mail ... Marketing, E-Commerce, Inbound Marketing) Network Marketing : How To Recruit Prospect Step By Step From Newbies To Professional in network marketing: network marketing, multiple marketing, MLM, ... Step from Newbies to Professional Book 5) FaceBook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money (Facebook Marketing, Business Marketing, Social Media Marketing) An Introduction to Theology in Global Perspective (Theology in Global Perspectives) Marketing Fashion: A Global Perspective Business to Business Marketing Management: A Global Perspective Global Problems: The Search for Equity, Peace, and Sustainability (3rd Edition) Customer-Centric Marketing: Supporting Sustainability in the Digital Age
