Paperback: 336 pages
Publisher: McGraw-Hill Education; 1 edition (September 2, 2008)
Language: English
ISBN-10: 0071605266
ISBN-13: 978-0071605267
Product Dimensions: 7 x 0.8 x 9.2 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: 4.7 out of 5 stars See all reviews (100 customer reviews)
Best Sellers Rank: #6,129 in Books (See Top 100 in Books) #11 in Books > Business & Money > Investing > Real Estate #18 in Books > Business & Money > Real Estate
Any agent, new or experienced, independent or franchised, big broker or little broker, can benefit from this book!Shift is truly a guidebook for real estate agents/Realtors old or new, IN ANY MARKET even though it's marketed as (see the title) helping agents through the current "buyer's market". Many agents - with experience limited to the booming "seller's market" we experienced in the US between between 2001 and 2007 - were (and some still are) SHOCKED by the shift in the market and what that did to their business, income, lifestyle, etc. Gary Keller explains what happened (and how it's happened before and will happen again) and what the options are for real estate agents. Those that choose to tough it out and stay in real estate, can learn viable strategies to get leads, convert the leads to contracts, and close and get paid in the current market. In fact, the strategies can (and will) be aptly applied in any market.Tip/hint: Gary recommends taking the book to a local office supply store and having them spiral bound it so it can be used as a field guide of sorts. VERY GOOD IDEA. Thanks for awesome book-delivered coaching/mentoring Gary!!!
In the beginning of the book, Keller outlines his history in real estate and the challenges he had going through recessions. He brings that point to the current marketplace and how we all have to "shift" our thinking in order to cope with current conditions.Like his Millionaire book, the ideas in the book are not rocket science, but the foundation is great and I believe the way he lays out the book is better than anything else on the market.One of the keys that too many agents and brokers miss is mindset. You have to be looking at every situation the correct way. There are opportunities in every market, even this one.Great read!
SHIFT was fantastic! If you are a real estate agent I'm sure your business has shifted to some degree. If you don't implement these 12 tactics, you may find yourself working in another field, or maybe you already are. It was so refreshing to read a real estate book that is accurate with what is going on! Sounds easy? Well it is. The truth is everyone can do, but not everyone will (quoted from the book). Agents in my office that have implemented these 12 tactics are pulling unbelievable numbers. Our entire training system is now revolving around these 12 tactics and by the way, it's not a spend money book. You can implement these tactics in your business without spending anything. If you are an agent, do yourself a favor, get the book and master it!
I am glad I bought this book. I bought and enjoyed the Millionaire RE Agent and RE Investor.That being said, I don't think it is a great book and that's why I gave it 3 stars. I think the author is a little too dependent on scripts and formulas to work your way out of a slump. If he would update it a tad to account for the fact that most consumers are extremely averse to script heavy agents, it would have been better.But I do like the fact that he is inspiring, and stresses the can-do attitude that hey, no one's coming to help, you have got to do it yourself. I appreciate that inspiration. I wish he would have written more on that.On the other hand, if you are a less tech heavy agent, you will like his very detailed and practical methods. It is not my cup of tea (yet, maybe the shift will change my mind!).
"Shift" was a worthwhile read. As a new agent, it's scary to think your new license won't take you anywhere because the market is so bleak, but this book offers a lot of hope and, more important, direction, as to how to get through any market. The Gary Keller books I have read, so far, have been awesome, just as joining the Keller Williams team.
Another home run. A very thoughtful, entertaining read. Shift offers specific and insightful methods for growing your business in good or challenging times. Put these techniques in to play in your business and success will be the only by-product.
This book is POWERFUL and exactly what every agents needs that is trying to survive in this real estate market. It is the plan of attack to become an agent who doesn't just survive but thrive and builds market share that will impact and shape their future real estate business. Gary and his team create a road map on what an agent needs to do to turn this real estate market into an real estate opportunity. Every agent should have this and all of Gary Keller's book in their library. Shift knocks it out of the park!
Although SHIFT is intended for those in the real estate profession, the 12 tactics and strategies presented are just as applicable to anyone who is in business. The market will always shift, and this book clearly identifies why and then goes the extra mile by providing strategies for real estate professionals to get through this market instead of waiting for the market to change. This should be a must read for anyone even thinking of getting into real estate ... and a must read for those who already are! In a time when just about everyone is nervous about what has happened, this provides some "sense and sensibility" for us to share with the consumer.
Shift: How Top Real Estate Agents Tackle Tough Times SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) A Guide to MAKING IT in Real Estate: A SUCCESS GUIDE for real estate lenders, real estate agents and those who would like to learn about the professions. Real Estate: 25 Best Strategies for Real Estate Investing, Home Buying and Flipping Houses (Real Estate, Real Estate Investing, home buying, flipping houses, ... income, investing, entrepreneurship) Real Estate: 30 Best Strategies to Prosper in Real Estate - Real Estate Investing, Financing & Cash Flow (Real Estate Investing, Flipping Houses, Brokers, Foreclosure) The Real Estate Sales Secret: What Top Real Estate Listing Agents Do Today To Sell Tomorrow (Black & White Version) The Real Estate Sales Secret: What Top Real Estate Listing Agents Do Today To Sell Tomorrow (Enhanced - Full Color) The Real Estate Sales Secret: What Top Real Estate Listing Agents Do Today to Sell Tomorrow The Real Estate Agent Talks: So New Agents Can Succeed in the Tough Conversations REAL ESTATE: A Guide for First Time Agents to Effectively Grow Your Business From Nothing to a Sustainable Growing Career (Beginner's Guide, Career Management, Lead Generation, Real Estate Investors) Laugh Your Way to Real Estate Sales Success: For Real Estate Agents, WannaBes, UsedToBes, & Those Who Love Them! How to Start Your Own Real Estate Photography Business!: A Step-by-Step Guide to Show You How to Begin Your Own Real Estate Photography Business in 14 ... for real estate, photographing houses) Florida Real Estate Law and Practice Explained (All Florida School of Real Estate - Florida Real Estate Mastery) (Volume 1) Confessions of a Real Estate Entrepreneur: What It Takes to Win in High-Stakes Commercial Real Estate: What it Takes to Win in High-Stakes Commercial Real Estate Secrets Of Top Producing Real Estate Agents: And How To Duplicate Their Success Make Millions Selling Real Estate: Earning Secrets of Top Agents Tough to Tackle (Matt Christopher Sports Classics) The Real Book of Real Estate: Real Experts. Real Stories. Real Life Chicken Soup for the Teenage Soul on Tough Stuff: Stories of Tough Times and Lessons Learned (Chicken Soup for the Soul) Shift Omnibus Edition: Shift 1-3, Silo Saga