Leveraging Brands In Sport Business Download Free (EPUB, PDF)
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
File Size: 1817 KB
Print Length: 262 pages
Page Numbers Source ISBN: 0415534844
Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
Publisher: Routledge (August 15, 2013)
Publication Date: August 15, 2013
Sold by: Digital Services LLC
Language: English
ASIN: B00EKN8S98
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Not Enabled
Best Sellers Rank: #611,891 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #161 in Kindle Store > Kindle eBooks > Business & Money > Industries > Sports & Entertainment #219 in Kindle Store > Kindle eBooks > Business & Money > Management & Leadership > Management Science #255 in Books > Business & Money > Industries > Sports & Entertainment > Sports
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