Hardcover: 376 pages
Publisher: Stanford Business Books (August 10, 2011)
Language: English
ISBN-10: 0804776164
ISBN-13: 978-0804776165
Product Dimensions: 6 x 1 x 9 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
Best Sellers Rank: #1,823,149 in Books (See Top 100 in Books) #125 in Books > Business & Money > Job Hunting & Careers > Business School Guides #460 in Books > Education & Teaching > Higher & Continuing Education > Graduate School Guides #7856 in Books > Business & Money > Education & Reference
Now that about one in four of ALL American college students is 'studying business' our understanding of what - precisely - this means is becoming a national issue, not merely one of the student's personal choice. The educational 'opportunity costs' are becoming huge.Students are probably attracted to 'business studies' because it seems to give them better access to a job, obviously important in these days of the Precariat - see Guy Standing's book or wonder what the Occupy Wall Street movement is about from a young person's point of view. But why do firms recruit from business schools? And does business education do anything to prepare students for working in business?The answers here are wobbly at best. It is no secret that many inside and outside the business of business education doubt its substantial value, even as most accept it as an increasingly mandatory 'rite-de-passage', especially into the upper tier firms.These doubts have generated considerable discussion about how to make business education 'better'. That's the good news. The bad news is that the discussion has actually been going on for many decades without impacting the doubters' case one little bit.An intelligent alternative way into this discussion is to look at the history of US business education and, through that lens, get a sense of why it has grown into the monster that it now is - perhaps the next great bubble, as Peter Theil asserts. The business education community is surprisingly ill-informed about and largely indifferent to its history. This is weird and worrying, and makes talk of a bubble even more sensible. No match, of course, for the AACSB's stunning smugness on this whole matter.
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