Points For Profit: The Essential Guide To Practice Success For Acupuncturists

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If you are starting a practice for the first time or your existing practice needs a kick-start, this is the book/website package you need. It covers everything you need to know about the business of practicing acupuncture and Chinese medicine. Used by over 25 schools as a required text. The companion website alone is worth the price. This book and website include: * Advice and stories from real practitioners all over North America * Scores of pages of down-loadable forms, letters, work-sheets, and templates on the website so you don't hae to invent them yourself * Condensed "points to ponder" at the end of each chapter * Hundreds of resources, websites, and tips to make your professional life easy * Many effective marketing ideas

Paperback: 412 pages

Publisher: Blue Poppy Press; 3rd edition (February 1, 2004)

Language: English

ISBN-10: 189184525X

ISBN-13: 978-1891845253

Product Dimensions: 6 x 1.1 x 9 inches

Shipping Weight: 1.5 pounds

Average Customer Review: 4.0 out of 5 stars  See all reviews (14 customer reviews)

Best Sellers Rank: #149,695 in Books (See Top 100 in Books) #12 in Books > Textbooks > Medicine & Health Sciences > Alternative Medicine > Acupuncture #99 in Books > Health, Fitness & Dieting > Alternative Medicine > Acupuncture & Acupressure #12563 in Books > Medical Books

From Acupuncture Today, July, 2004, Volume 05, Issue 07By Gregg St. Clair, LAcMost of us practicing acupuncture and Oriental medicine are excited about what we do. Helping others, performing acupuncture, using herbs, working with the mind, body and spirit, and giving hope are some of the reasons we get into the profession. Unfortunately, we are not always the greatest bunch when it comes to what goes along with all of these - running a business. In fact, many choose Oriental medicine as a change in careers to get away from the business world. Once we start, we are eager to begin practicing all we've learned, not to waste energy worrying about which font to use for our first ad.The truth is, no patients in the waiting room means just that - no patients in the treatment room. Promoting ourselves and what we do is an inescapable part of our career. For me, building a practice and uncovering some new opportunity has unexpectedly become almost as exciting as a successful breakthrough with a difficult case. But even with a whole class on practice management and some seminars, I still felt as if I was making it all up as I went along.The recently published Points for Profit helps remedy that. It is the first book of its kind to create such a complete picture of running a practice. I was lucky enough to study practice management with one of the authors, Marilyn Allen. Many of the ideas in the book were touched on in class. I took notes, there were handouts and I felt ready, but quite honestly, once I got out into practice, it was all rather vague. To see all of these concepts down in writing to use at my leisure over and again made them all very concrete.

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