Sport Marketing Download Free (EPUB, PDF)
Sport Marketing, Third Edition, has been thoroughly updated with a comprehensive ancillary package, new examples from the field, and the latest information about marketing in the burgeoning sport industry. Significant updates to the new edition include a new chapter on branding, an expanded chapter on research in sport marketing, and an updated final chapter on the future of sport marketing. The distinguished authors’ use of real-world examples and engaging writing style will help students and practitioners understand the foundations of sport marketing and how to effectively use those foundations in real-world settings.Important Notice: The digital edition of this book is missing some of the images found in the physical edition.
File Size: 7482 KB
Print Length: 555 pages
Publication Date: March 30, 2007
Sold by: Digital Services LLC
Language: English
ASIN: B005EN756A
Text-to-Speech: Enabled
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #717,847 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #118 in Books > Business & Money > Industries > Sports & Entertainment > Park & Recreation #1896 in Books > Business & Money > Industries > Hospitality, Travel & Tourism #5014 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales
If your job is to sell sports, you MUST own this book. Otherwise, you're just a sports wannabe who is constantly guessing about what works and what doesn't. It is the only book that shows you guaranteed ways to build sustainable attendance figures. It shows how factors such as your facility, your promotion efforts, location, pricing, and product relate with each other to provide an overall experience for your customers.Get this book, use it, and change your career for the better!
This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.
Rated 5 stars because it was a good deal online. My wife needed this book for her grad program. We’re a little surprised on how long it took from the purchase date until we received it. Shipping was slowed compared to most items we purchase on including several books for her grad program. The book did come in perfect condition and we were able to use it for her course.I recommend that you should consider buying books for college, especially if you're in a grad program to save some money. My wife really liked this book.
As undergraduate and graduate degree offerings in sports industry management have proliferated, so have the classroom tools. This book stands head and shoulders above all others addressing marketing/sales issues for its conceptual and practical content, its depth and ease of reading. The authors have the benefit of knowing first hand what it takes to succeed in the teaching setting and what it takes to succeed in the real sports world because they have experienced both over and over . . . and over again.
This is the worst book I have ever been forced to read in my life. I had to get it for class and every time I read it I want to jump out of the window. It is super boring which makes it difficult to read and the pages are 99.9% words (I know it sounds silly, but again, it makes it difficult to read). You can tell the author tries to sound smarter by using fancy wording but it's just unnecessary and I find it distracting. Do not buy this book unless it is absolutely necessary, and if it is, good luck, ugh.
This book gives you a more in dept look at the world of Sports Marketing. A lot of the references in based on the NBA and how the commissioner made the professional basketball a global marketing sensation.
This was a required text for my class and I think my professor keeps it part of the curriculum so that he doesn't have to buy a new book. This book is excruciatingly boring and long and does not go in depth into any topic. I would look elsewhere.
I chose this order because it is required for my Kinesiology class. The pricing for my book was very reasonable compared to buying it on my schools campus and the order came in to me the next day of ordering it, in GREAT BRAND NEW condition. Wonderful Deal!! Thank you!
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