Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives And Other Special Events
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This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.

Hardcover: 448 pages

Publisher: Wiley; 2nd edition (December 30, 2008)

Language: English

ISBN-10: 0470155744

ISBN-13: 978-0470155745

Product Dimensions: 6.3 x 1.4 x 9.3 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review: 4.2 out of 5 stars  See all reviews (53 customer reviews)

Best Sellers Rank: #65,015 in Books (See Top 100 in Books) #43 in Books > Business & Money > Industries > Service #74 in Books > Textbooks > Business & Finance > Business Communication #98 in Books > Business & Money > Industries > Hospitality, Travel & Tourism

Having planned many events in the past six years, I already had a great "base" of experience. I was looking for a great guide to cover all the bases. This is it! Each chapter details all aspects of event planning and prompts you to think about how you can apply the suggestions to your own events. I was inspired to think outside the box to make events more unique and memorable. Additionally, budgeting and proposal crafting were discussed to aid the event planner in making a succinct and accurate budget/proposal for a client. This book is a "must-have" for any serious event planner.

I thought this book was much to focused on "major" events. After the first couple of chapters I really felt that the book was focused on setting up elaborate events for VIP's. If you have a very high budget and need to entertain celebrities, then this book will be helpful.

The MBA Book Of Event PlanningThis book gets 5-stars. It is the best book about event planning in the market place today. We have been in the event planning business for 15-years and the author shows us some tricks and tips that we never dreamed of before. Not an inexpensive book, but worth every dime that you will pay for it. If I owned the rights to this excellent book, I would increase the size of the book to catalog size and spiral bind it so that is could lay flat when opened. I would also create a wide margin on one side of the page for user notes.But all in all, a great guide to putting on an event.

Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.

Even a seasoned event planner will enjoy the insights that Judy helps to reveal in her book. It is well layed out, even to the point of leading off with location first, which every event planner knows is the number one step in planning. The steps and points of looking for a location,includes detailed information on what to consider when looking. I particulary like the fact Judy includes using her website, which offers additional advice and insight based on her own experinces. I was hoping to read more regarding contracts but overall the book is A+.

Judy turns what could have been a rather dry subject into one that is filled with lively stories and money and time saving tips! It's easy to read and for a beginner (which I am) she brought up numerous "thought provoking" questions, I'd never even thought of! Even seasoned event planners will gain a lot from this book-reminding all of the basic principles of "an ounce of prevention". This book is well laid out and flows easily-following a time-line that one must follow to pull off a successful event. I especially enjoyed the stories and tips.All in all, I'd give this book a true "thumbs up". I will recommend it to anyone I know who is looking to engage in an event which will be long remembered.

I bought this book hoping that it will provide me with a comprehensive guide to event planning, i.e. since it is the "ultimate guide". The author focuses too much on providing quality customer service. I agree that the author gave some really good insights but ultimately success also means that you are running a profitable business. The financial portion of this business is not covered in details as well as the numerous business correspondences (e.g. sample letters) and agreements that would have made this book the "ultimate guide".

Judy Allen's guide is very thorough. Each chapter outlines the details of an event. This is an ultilmate guide to plan events. Very much for the advance event planner. Is not a 5 star because it is geared towards someone with more experience than a beginner.

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Event Planner: The Art of Planning Your Next Successful Event: Event Ideas - Themes - Planning - Organizing - Managing (Event Planning, Event Planning ... and Organizer - How To Guide Books Book 1) Event Planning: Management & Marketing For Successful Events: Become an event planning pro & create a successful event series Event Planning: Event Planning and Management - How to Start Successful Event Planning Business! Fundraising: Crash Course! Fundraising Ideas & Strategies To Raise Money For Non-Profits & Businesses (Fundraising For Nonprofits, Fundraising For Business, ... Raise Money, Crowdfunding, Entrepreneur) Event Planning: Plan Events Like a Professional, Impress Your Clients and be Your Own Boss in 12 Simple Steps (event planning, experience, organise, manage, ... be your own boss, work from home Book 4) Professional Meeting Management: A Guide to Meetings, Conventions and Events How to Become an Event Planner: The Ultimate Guide to a Successful Career in Event Planning Starting Meetings of Administrative Professionals: 52 Tips for Planning, Conducting, Leading and Facilitating Successful Meetings of Your Administrative Support Staff Corporate Finance: Corporate Finance Guide To Understanding Corporate Finance With Strategies For Business Owners For Utilizing Corporate Finance Including ... Finance Business, Theory And Practice) Event Planning Law for Small Businesses: A No-nonsense Guide for Startup Event Planners Risk Management for Meetings and Events (Events Management) The Wow Factor: Creating Your Event and Designing Your Career in Event Planning The Complete Guide to Successful Event Planning with Companion CD-ROM REVISED 2nd Edition Robert's Rules: QuickStart Guide - The Simplified Beginner's Guide to Robert's Rules of Order (Running Meetings, Corporate Governance) The Event Safety Guide: A Guide to Health, Safety and Welfare at Live Entertainment Events in the United States Unconference: 10 Powerful Ways to Spice-up Meetings & Events Private Equity Compensation and Incentives: A Practical Guide for General Partners, Limited Partners and Portfolio-company Managers Corporate Records Handbook, The: Meetings, Minutes & Resolutions Tutoring Writing: A Practical Guide for Conferences