Sports Marketing Download Free (EPUB, PDF)
For courses in Sports Marketing.Help students understand the business of sports through a practitioner’s perspective.Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented.
Hardcover: 416 pages
Publisher: Routledge; 1 edition (July 26, 2012)
Language: English
ISBN-10: 0132135469
ISBN-13: 978-0132135467
Product Dimensions: 8.4 x 1 x 10.9 inches
Shipping Weight: 2.3 pounds (View shipping rates and policies)
Average Customer Review: 4.7 out of 5 stars See all reviews (3 customer reviews)
Best Sellers Rank: #128,503 in Books (See Top 100 in Books) #37 in Books > Business & Money > Industries > Sports & Entertainment > Sports #165 in Books > Textbooks > Business & Finance > Marketing #948 in Books > Business & Money > Marketing & Sales > Marketing
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Perfect book for those people who'd like to understand the sports marketing environment.
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