Media/Impact: An Introduction To Mass Media (Cengage Series In Communication Arts) Download Free (EPUB, PDF)
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, the author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The new edition delivers the most up-to-the-minute coverage available of such emerging topics as digital delivery, net neutrality, media industry consolidation, social media, mobile media, and much more.
Series: Cengage Series in Communication Arts
Paperback: 404 pages
Publisher: Cengage Learning; 12 edition (January 1, 2016)
Language: English
ISBN-10: 1305580982
ISBN-13: 978-1305580985
Product Dimensions: 8.4 x 0.7 x 10.7 inches
Shipping Weight: 12.6 ounces (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
Best Sellers Rank: #65,311 in Books (See Top 100 in Books) #43 in Books > Business & Money > Industries > Media & Communications #59 in Books > Textbooks > Communication & Journalism > Media Studies #80 in Books > Textbooks > Business & Finance > Business Communication
Used this for summer session and BOY!!!! what an eye opener. I learned just how much media controls the world !!!
Good book
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